US moms increasingly use hands free smart devices with two thirds having 2 smart speakers according to a recent survey by Edison Research. Moms and Media 2022 builds on data from The Infinite Dial, Wondery and ART19 plus an online survey of US moms. The report highlights device usage and media consumption of moms in the US, now two years into COVID and entering a much awaited phase of normalcy. In addition, from the online supplemental survey, Moms and Media puts the spotlight on some key questions about children and social media.
Key survey findings
- Moms self-reported using the internet for 16 minutes less than they did in 2021, for a total of four hours. This decrease is indicative of another lifestyle change, one that no longer is completely homebased because of COVID-19.
- In 2022, half of all moms now report owning some kind of smart speaker. As reported in last year’s report, these devices proved to be true little helpers for moms.
- In 2022, 67% of moms report owning at least two smart speakers, with 43% saying they own three or more.
The main draw to smart speakers is the ability to accomplish tasks hands free. That technology carries over to other devices and moms are taking advantage. This year’s report shows a healthy increase in the number of moms choosing hands free, with 76% saying they use some kind of voice-operated personal assistant over 63% last year.
Moms are embracing hands free technology and adding smart speakers to their home, but what they are not adding, are actual radios. 4 in 10 (38%) moms do not have a single radio in their home while 62% report they have at least one. In contrast, ten years ago, 88% of moms had at least one radio at home and just 12% reported not having one at all.
Moms and Media 2022 Overview
- Two years into COVID, 2022 shows a path back to normal
- More moms are working outside the home
- Daily internet time sees a slight reduction
- Radio listening has increased slightly
- Some habits created are now norms
- Smart speakers have proven their worth with moms owning multiple devices
- Voice assisted technology is increasingly accepted and used across these devices
- Tik Tok is quickly gaining ground in moms’ social media world
- Children and social media
- Most moms think their children spend too much time on social media
- Moms with children who use social media are more positive toward the platforms
- Social media needs more regulation to protect children
To download a free copy of Moms and Media 2022 go here.
