Uforia app now ‘Powered by Napster’ as part of Univision and Napster’s partnership to enhance Univision’s digital platforms. Uforia which calls itself the ‘Home of Latin Music’ has had its app redesigned and its underlying technology upgraded and ‘Powered by Napster’ to create ‘the ultimate streaming destination for Hispanic America’.
The app is part of the recently expanded Uforia brand, the biggest Latin music media platform in the US, including the nation’s No. 1 Hispanic radio network and the largest Latin music concert footprint.
The partnership was announced at the SXSW annual conference event. The new Uforia app now offers music fans seamless profile registration and the opportunity to enjoy a more compelling experience listening to live radio, music playlists, and podcasts (coming Spring 2019) in one easy-to-use service.
The partnership was announced at the SXSW annual conference event. The new Uforia app now offers music fans seamless profile registration and the opportunity to enjoy a more compelling experience listening to live radio, music playlists, and podcasts (coming Spring 2019) in one easy-to-use service.
“Audio is bigger and more exciting than ever, and we’re thrilled to partner with Napster to jointly explore and redefine how audio content will be consumed in the future,” said Jesus Lara, President of Univision Radio. “Univision works hard to authentically super serve all Hispanic listeners with the best music and audio programming and this partnership will enable us to deliver our audience an even better and more personalized experience.”
“Napster’s partnership with Uforia is a synergistic one as we join forces and work together to make Univision’s Uforia app the ultimate destination for Latin music and audiences around the US,” said Angel Gambino, Chief Commercial Officer of Rhapsody International.
Uforia app ‘Powered by Napster’ features
- a new intuitive user experience which is geo-localised
- audio content for the Latin music fan
- expertly curated playlists by Uforia’s talented DJs and influencers, leveraging a catalogue of more than 40 million song based on genres, moods, activities, and themes
- Univision’s extensive and growing offering of podcasts that will debut in the Spring of 2019.
The Uforia brand now includes an extensive portfolio of Univision’s 58 top-rated, owned and operated local radio stations, plus 89 affiliates, its digital audio footprint, experiential and TV integrations.
