TIDAL has partnered with Telecoms provider MTN to rollout its streaming service in Africa starting with Uganda. The partnership provides MTN Uganda customers a variety of options for a data-inclusive TIDAL membership as part of their mobile plan to gain access to exclusive high-quality streaming music, videos, concerts and more.
The partnership, launched in Uganda but set to be rolled out in other MTN operations across Africa, comes with an array of membership options where customers can tap into one, three, seven and 30-day memberships, all of which include data and a free 30-day trial for all first-time members.
‘Africa is a continent that has long been an inspiration for music heard around the world and TIDAL is excited to highlight the vibrant musicians on our platform. TIDAL is also thrilled to bring a new wave of digital music to Uganda as part of this collaboration,’ said Lior Tibon, TIDAL’s Chief Operations Office.
In celebration of the Ugandan music industry and the start of a digital music revolution, TIDAL and MTN Uganda announced advanced plans in organizing an exclusive Collaboration Conference and ‘The MTN TIDAL Experience’ which will be held on the 27th and 28th September respectively. MTN Uganda Chief Marketing Officer, Olivier Prentout, gave more details about it, ‘The Collaboration Conference will exclusively be attended by artists, music producers and promoters. The conference aims to bring artists together to learn about the evolution of the music industry across the globe and how to expand locally along with the help of TIDAL. Following the conference, ‘The MTN TIDAL Experience’, featuring dancehall artist Kranium, will be for a select group of fans. Other confirmed performers include Nigeria’s DJ Spinall, our very own Beenie Gunter and local DJs are set to host the experience which will be held at the MTN Headquarters.’
TIDAL is available in more than 52 countries, with a 57 million song catalogue and more than 233,000 high quality videos. More information about TIDAL can be found here.
Existing MTN customers will be able to subscribe to TIDAL using MTN Mobile Money. MTN data inclusive subscription packages are available and users can start their TIDAL experience with MTN by simply dialling *165*66#.
MTN Uganda is the leading communications operator in Uganda with 10.5 million subscribers. Its parent company, MTN Group, is a leading emerging market operator, connecting subscribers in 22 countries in Africa and the Middle East. The MTN Group has 223.4 million subscribers with 24.1 million active Mobile Money users and 71.2 million active Data users across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo-Brazzaville), Rwanda, South Africa, Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia.
