TIDAL launches ‘My Video Mix’ which are a series of personalised visual playlists using a combination of a proprietary algorithm, audio streaming behaviour and curation from TIDAL’s editorial team. Users can receive up to eight diverse video playlists fit for every mood and moment, depending on users’ audio and video streaming activity. For optimal interest, each mix is grouped by artists and music clusters (genres and popularity based on other users) and the more frequently TIDAL is used the more rapidly it will rotate in fresh content. New iterations of the individual video mixes can be saved and off-lined for on-demand listening as a video playlist in the ‘My Collection’ tab.
The app interface has been redesigned with a dedicated ‘Videos’ tab to spotlight TIDAL’s extensive catalogue. The ‘Videos’ tab can be accessed via the bottom menu on the mobile app and on the left menu on both web and desktop applications. You can locate My Video Mix at the top of the Videos section of the TIDAL app. My Video Mixes can also be found within My Collection by clicking on My Mix.
Depending on the variety of music you enjoy, you will be offered 1-8 mixes. And the more you listen and watch, the more often the mixes will be updated. If you are new to TIDAL, you will start getting personalised mixes after you have streamed enough for our algorithms to determine your music personality. If you want to save a My Video Mix, you can save the mix by pressing + Create Playlist. This will save the My Video Mix as a playlist and add it to My Collection.
TIDAL currently offers over 225,000 music videos, short docs, movies, live concerts, events, and original shows and podcasts and some sample shows and podcasts are listed below:
Lior Tibon, COO TIDAL, said, “From original content, to full-length movies and stunning visuals from artists in its unparalleled video catalogue, TIDAL provides its members with a well-rounded music experience. My Video Mix and the app redesign reaffirms TIDAL’s commitment to create a best-in-class experience for members.”
TIDAL offers a diverse range of video content including over 250,000 music videos, curated video playlists, documentaries, original shows, podcasts, live concert footage and more. My Video Mix is available in app, web player and desktop and via Airplay and Chromecast. TIDAL will be making this available on Apple TV, Android TV, Fire TV, Samsung and Roku later in the year. My Video Mix can be found here.
TIDAL is an artist-owned global music and entertainment platform available in 54 countries, with more than 60 million songs and 250,000 high quality videos in its catalogue along with original video series, podcasts, thousands of curated playlists and artist discovery via TIDAL Rising. TIDAL is available in premium and HiFi tiers which includes Master Quality Authenticated (MQA) as well as Sony’s 360 Reality Audio recordings.
In the US, Sprint customers with the Unlimited Plus plan can access a ‘free-forever’ TIDAL membership. For more information, please go here.
