YouTube reaches 1 Bn monthly podcast users making it the most frequently used service for listening to podcasts in the US. As of the 1st January 2025 there were more than 1 Bn monthly active viewers of podcast content on YouTube and often the first place people go when looking for a new podcast. Podcasts on YouTube and YouTube Music are available on every kind of device including TVs. Last year, viewers watched over 400M hours of […]
YouTube is the preferred podcast listening service in the US according to a recent report by Edison Research. According to Edison Podcast Metrics, 31% of weekly podcast listeners age 13 and up choose YouTube as the service they use most to listen to podcasts, surpassing Spotify (27%) and Apple Podcasts (15%). Edison Podcast Metrics is the only podcast measurement service that measures listening, not downloads, across all networks, shows, and platforms. As the world of podcasting evolves, many […]
YouTube gets the most US listeners in the evening whilst midday is the peak time for podcast listening according to a recent blog post by Edison Research. They show which dayparts have the most minutes of listening from each audio platform. In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired. Edison Research’s Share of Ear dataset collects listening data of US consumers […]
Spanish charts to include YouTube plays commencing from the first week in 2022 according to Promusicae, the Spanish recorded music industry association. Promusicae will be implementing the global framework agreed between IFPI and YouTube on how to add YouTube plays to national sales charts. Although some countries such as the UK and the USA already include YouTube in their charts, the majority of countries internationally have not done this so far. Together with Germany, Spain […]
DiMA publishes Top 2021 lists on Amazon, Apple Music, Pandora, Spotify and YouTube together with its own Streaming Joy holiday hits playlist. Established pop sensations, breakout stars, and collaborations featuring the top names in rap and reggaeton dominated the top of the streaming music charts in 2021 and appear throughout the ‘best of 2021’ lists, according to a new analysis by the Digital Media Association (DiMA). The review of year-end data and charts from DiMA’s […]
YouTube reveals top music videos in 2020 together with the top trends and moments that shaped the year. Despite the pandemic and the restrictions on live music artists got creative bringing fans together by using YouTube as a virtual stage, filming music videos from home, and by unlocking extraordinary concerts from the archives. YouTube commented, “…while this year was unlike any other, it didn’t stop artists from connecting and engaging with their global YouTube community, […]
YouTube’s top videos and music videos in 2019 are released in a revamped format from 2018 in YouTube Rewind 2019 according to a recent blog by the streamer. Rewind 2019 video compiles the top videos and creators that were liked and watched most around the world, from the biggest games to must-watch beauty palettes and breakout stars. In music, Lil Nas X emerged from obscurity to take the top spot, and powerhouse female artists (Ariana […]
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