24% of Americans value keeping up-to-date with music
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24% of Americans value keeping up-to-date with music

24% of Americans value keeping up-to-date with music with 12-34 year olds preferring to use YouTube but radio is still the favourite of 55+ listeners according to a recent survey by Edison Research. New-music Seekers is an Infinite Dial report based on a representative sample of 3,159 12+ Americans who were interviewed between January and February, 2020 before the COVID-19 disruptions. Key findings from the New Music Seekers: An Infinite Dial Report This new research explores how this […]

US music streaming up 16.2% in the first six months of 2020
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US music streaming up 16.2% in the first six months of 2020

US music streaming up 16.2% in first six months of 2020 with 419.8 Bn streams so far this year according to a report from Nielsen Music/MRC Data. At the beginning of the year audio streaming was growing through early March, up 20.4% over the same period in 2019. Total music consumption was up 14.6% in the first 10 weeks of the year. As working from home became a reality for many due to COVID-19, some […]

US listeners start their audio day later during COVID-19
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US listeners start their audio day later during COVID-19

US listeners start their audio day later during the COVID-19 pandemic swapping Drivetime for Hometime listening. These findings are from Share of Ear Q2 reports from Edison Research and represent the results of interviews conducted mid-May 2020. New data from the study, conducted during the period of COVID-19 disruptions, shows that people in the US age 13 and older began listening to audio a full 75 minutes later on average, as compared to before the disruptions. The Share of Ear study, which requires respondents to keep […]

25% of Latinos in the US are monthly podcast listeners
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25% of Latinos in the US are monthly podcast listeners

25% of Latinos in the US are monthly podcast listeners with 45% of US Latinos age 18+ having listened to a podcast at some point. These findings are from a Share of Ear report from Edison Research and show the results of a representative survey of 2500 Hispanic/Latino adults age 18+. conducted in May 2020. Although US Latinos (61%) overall are less likely to be familiar with the term ‘podcasting’ than the total US population (75%), there are […]

COVID-19 is changing listening habits in US
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COVID-19 is changing listening habits in US

COVID-19 is changing listening habits in the US with the percentage of listeners streaming AM/FM Radio increasing to 10% and the share of time spent listening to audio at home has increased by 44%. These findings are from the Share of Ear reports from Edison Research and represent the results of two surveys conducted in May 2020. Streaming accounts for 10% of AM/FM Radio Most radio stations in the US now can be heard online […]

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Spotify celebrates Mother’s Day in US

Spotify celebrates Mother’s Day* in US with a special playlist for moms and publishes the results of a survey of 3000 moms in Australia, Canada and the US. The findings show how they are navigating the new normal and how music and podcasts are playing a role. Of mothers surveyed, 78% have used music to connect with their kids in the past month, while a third say they’ve listened to podcasts with their kids for […]

US mums keep connected during COVID-19 crisis
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US moms keep connected during COVID-19 crisis

US moms keep connected during COVID-19 crisis with more reliance on the internet and devices according to a recent survey by Edison Research. Moms and Media 2020 builds on The Infinite Dial, the company’s 20+ year series of surveys of digital media consumer behaviour in America enquiring into the use of media channels, including streaming audio, podcasting, and social media. Survey findings Mobile devices like smartphones and tablets keep up with busy moms and smart […]