Over 55s are UK’s fastest growing group of music streamers
Over 55s are UK’s fastest growing group of music streamers with 90% of new over 55 streamers taking out paid subscriptions, according to new pane research conducted by the Entertainment Retailers Association (ERA). More than 1.1m over-55 year olds turned to streaming services over the past year. Over-55 year olds are the fastest growing group of new users of subscription music streaming services like Spotify, Amazon Prime Music, Deezer and You Tube Music Premium. The […]