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41% of UK adults have listened to a podcast in the last month
41% of UK adults have listened to a podcast in the last month according to the Infinite Dial 2021 UK from Edison Research, Bauer Media Group UK and Spotify. The research carried out in the fourth quarter of 2021 surveyed a nationally representative sample of 1000 UK residents aged 16+ on a variety of measures including online digital audio platforms, radio, social media, smart speakers, and more. Findings from the study show several strengths in […]