Storytel

Swedish audiobook market grows 14% in 2021 with 120,000 additional subscribing households according to Mediavision, Nordic independent analysis and consultancy firm. Storytel, the market leader, shows stable household penetration while several of its competitors have seen growth. Mediavision found that customers’ reasons for subscribing have shifted throughout the year. Previously, price was the predominant deciding factor, whereas now customers have increased the focus on differences in content offerings among the services. Going forward, this could lead […]