Statista

Spotify extends lead over Apple Music with paid subscriptions now reaching 96 million against Apple’s estimated 50 million, according to Statista. When Apple Music was launched in June 2015, industry experts thought that Apple’s enormous installed base of iOS devices together with the company’s legendary flair for marketing and branding would see it come out top in the competition with Spotify. However, Spotify has proved to be the more innovative moving quickly into new markets, […]