Spotify Archives

Amarjit Batra, Managing Director - Spotify India

Spotify adds I million new users in India in one week

07/03/2019

Spotify adds I million new users in India in one week after its delayed launch on 27th February 2019 according to a company spokesperson. However, the company declined to say how may of these new listeners were paying subscribers or were using the ad-supported Spotify Free service. Spotify is up against strong competition in India with players like JioSaavn, Amazon Music, Xiaomi-backed Hungama and Gaana. Gaana, backed by Chinese tech giant Tencent has over 80 […]

Spotify launches in India

04/03/2019

Spotify launches in India, the world’s second most populated country where it is estimated there are over 400 million active internet users. Spotify’s has customised its offering to Indian music fans offering everything from Bollywood to Bhangra plus access to Spotify’s international music catalogue. At the services launch, Daniel Ek, Spotify founder and CEO, said, “As Spotify grows, our goal is to bring millions of artists and billions of fans together from every country and […]

Study of Spotify’s inner workings

28/02/2019

Spotify Teardown is a study of Spotify’s inner workings and provides an academic investigation into streaming music. The research was carried out by 5 Swedish academics to show the inner workings of Spotify that traces the transformation of audio files into the streamed experience. Published by MIT Press on the 19th March 2019, the team of five researchers borrowed the notion of ‘teardown from reverse-engineering processes and disassembled Spotify’s product and the way it is […]

Spotify extends lead over Apple Music

25/02/2019

Spotify extends lead over Apple Music with paid subscriptions now reaching 96 million against Apple’s estimated 50 million, according to Statista. When Apple Music was launched in June 2015, industry experts thought that Apple’s enormous installed base of iOS devices together with the company’s legendary flair for marketing and branding would see it come out top in the competition with Spotify. However, Spotify has proved to be the more innovative moving quickly into new markets, […]

Spotify ends 2018 in the black

20/02/2019

Spotify ends 2018 in the black with Q4 2018 outperforming expectations and delivering operating income, net income and free cash flow numbers which were all positive. The number of monthly active users (MAU) grew 29% year on year to 207 million which was above expectations mainly due to improved subscriber retention and strong growth in Latin America and emerging regions. Despite improved performance in every area and strong forecast growth in 2019 the company is […]

Spotify acquires podcasting companies

15/02/2019

Spotify acquires podcasting companies Gimlet Media and Anchor to accelerate its growth in podcasting. Gimlet is an independent producer of podcast content, and Anchor is a market leading tool for podcast creation, publishing, and monetization services. Terms of the transactions were not disclosed. With these acquisitions, Spotify is positioned to become both the premier producer of podcasts and the leading platform for podcast creators. Gimlet will bring to Spotify its best-in-class podcast studio with dedicated […]

Welsh Language Music Day playlists hosted on Spotify

Welsh Language Music Day gets streaming site

14/02/2019

Welsh Language Music Day gets streaming site with bilingual playlists hosted on Spotify. All kinds of Welsh language music is featured including indie, rock, punk, funk, folk, electronica, hip hop and more. The playlists were sponsored by Carmarthenshire County Council and curated in association with Stiwdio Box to celebrate the event on 8th February 2019. The initiative was launched following a pilot held last year when Welsh music was played at certain times during the […]