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Spotify is to acquire Parcast podcast studio

Spotify is to acquire Parcast podcast studio, a premier storytelling-driven podcast studio for an undisclosed sum. Since its founding in 2016, Parcast has launched 18 premium podcast series including Serial Killers, Unsolved Murders, Cults and Conspiracy Theories and the studio’s first fiction series, Mind’s Eye. Parcast will bring to Spotify its curated library of highly produced shows and an engaged and loyal audience. With an expertise in genres touching mystery, crime, science fiction, and history, […]

Top Music from Spotify in the first week in India
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Spotify’s Top Music in India

Spotify’s Top Music in India for its first week of operation has been shared in a blog posting and shows a mix of local Indian music and tracks from around the globe. In the first week since its launch more than one million users have registered for the app. Users in India are listening to musicians and tracks from around the globe, with 68% of artists in the top 50 coming from somewhere other than […]

Spotify - 5 Fast Facts about Spotify and Samsung's Partnership expansion
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Spotify expands Samsung partnership

Spotify expands Samsung partnership providing easy access to Spotify on Samsung mobile devices. Additionally new Spotify consumers in the US with select Samsung Galaxy mobile devices, including the just-launched Galaxy S10, may qualify for six months of free Spotify Premium, redeemable in app. Those devices include the soon-to-be-released Galaxy S10, S10+, S10e, S10 5G, Galaxy Fold and select Galaxy A Series phones. Starting on 8th March 2019 Spotify also will be pre-installed on millions of […]

Amarjit Batra, Managing Director - Spotify India
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Spotify adds I million new users in India in one week

Spotify adds I million new users in India in one week after its delayed launch on 27th February 2019 according to a company spokesperson. However, the company declined to say how may of these new listeners were paying subscribers or were using the ad-supported Spotify Free service. Spotify is up against strong competition in India with players like JioSaavn, Amazon Music, Xiaomi-backed Hungama and Gaana. Gaana, backed by Chinese tech giant Tencent has over 80 […]

Spotify launches in India
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Spotify launches in India

Spotify launches in India, the world’s second most populated country where it is estimated there are over 400 million active internet users. Spotify’s has customised its offering to Indian music fans offering everything from Bollywood to Bhangra plus access to Spotify’s international music catalogue. At the services launch, Daniel Ek, Spotify founder and CEO, said, “As Spotify grows, our goal is to bring millions of artists and billions of fans together from every country and […]

Spotify Teardown
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Study of Spotify’s inner workings

Spotify Teardown is a study of Spotify’s inner workings and provides an academic investigation into streaming music. The research was carried out by 5 Swedish academics to show the inner workings of Spotify that traces the transformation of audio files into the streamed experience. Published by MIT Press on the 19th March 2019, the team of five researchers borrowed the notion of ‘teardown from reverse-engineering processes and disassembled Spotify’s product and the way it is […]

Spotify v Apple Music Paid subscribers
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Spotify extends lead over Apple Music

Spotify extends lead over Apple Music with paid subscriptions now reaching 96 million against Apple’s estimated 50 million, according to Statista. When Apple Music was launched in June 2015, industry experts thought that Apple’s enormous installed base of iOS devices together with the company’s legendary flair for marketing and branding would see it come out top in the competition with Spotify. However, Spotify has proved to be the more innovative moving quickly into new markets, […]