South Korea

Spotify celebrates one year in South Korea and now delivers an average of over 7.97 Bn K-Pop streams globally per month, a 27% increase compared to the year before. Across Spotify’s 184 markets, the top 10 countries whose listeners had discovered Korean artists during the last year were the US, India, Brazil, Indonesia, Mexico, Germany, UK, Philippines, Japan, and France. Listeners from these countries also went to the K-Pop hub in droves to discover new […]

Spotify launches in South Korea, the sixth largest music market in the world giving Koreans access to over 60 million tracks and over 4 Bn playlists from around the world. Music lovers in Korea can stream Spotify’s broad music catalogue, spanning everything from the country’s own K-Pop to Latin American reggaeton, European electronic, and more. Korea’s launch brings Spotify’s global footprint to 93 countries and since launching its first K-Pop playlist in 2014, the share […]