Share of Ear Archives

US listeners start their audio day later during COVID-19

16/07/2020

US listeners start their audio day later during the COVID-19 pandemic swapping Drivetime for Hometime listening. These findings are from Share of Ear Q2 reports from Edison Research and represent the results of interviews conducted mid-May 2020. New data from the study, conducted during the period of COVID-19 disruptions, shows that people in the US age 13 and older began listening to audio a full 75 minutes later on average, as compared to before the disruptions. The Share of Ear study, which requires respondents to keep […]

25% of Latinos in the US are monthly podcast listeners

05/07/2020

25% of Latinos in the US are monthly podcast listeners with 45% of US Latinos age 18+ having listened to a podcast at some point. These findings are from a Share of Ear report from Edison Research and show the results of a representative survey of 2500 Hispanic/Latino adults age 18+. conducted in May 2020. Although US Latinos (61%) overall are less likely to be familiar with the term ‘podcasting’ than the total US population (75%), there are […]

COVID-19 is changing listening habits in US

23/06/2020

COVID-19 is changing listening habits in the US with the percentage of listeners streaming AM/FM Radio increasing to 10% and the share of time spent listening to audio at home has increased by 44%. These findings are from the Share of Ear reports from Edison Research and represent the results of two surveys conducted in May 2020. Streaming accounts for 10% of AM/FM Radio Most radio stations in the US now can be heard online […]