Share of Ear Archives

Listening on mobile devices set to surpass traditional radio in US

06/03/2021

Listening on mobile devices set to surpass traditional radio in US according to recent research from Edison Research. The findings are from their Share of Ear reports based on a nationally representative study of Americans aged 13 and older and their listening habits over a 24 hour period. Listening on a mobile device now accounts for 30% of all time spent listening to audio – an increase of 67% since 2014.Listening on a mobile device has been growing […]

Podcast listening in the US hits all time high

26/10/2020

Podcast listening in the US hits all time high reaching 6% of all audio listening according to Edison Research in its Share of Ear study. The latest findings show that the share of time Americans age 13+ spend with podcasts as a percentage of all their audio listening has tripled from just 2% in 2014. Tom Webster, Edison Research SVP said, “Podcasting has become the greatest companion medium. Not only can you take it with you while you […]

Americans increasingly listening on the move

25/10/2020

Americans increasingly listening on the move reflecting the lifting of quarantine restrictions according to recent research from Edison Research. The findings are from their Share of Ear reports based on interviews conducted during October, 2020. Prior to COVID-19 restrictions in Q2 2020, 32% of all audio in in the US was consumed in car. When quarantine restrictions went into place in Q2, erasing many Americans’ commutes and greatly reducing travel in general, in-car listening plummeted by […]

Spoken word audio share in the US up 30% since 2014

24/10/2020

Spoken word audio share in the US up 30% since 2014 and 8% in the last year, with the highest levels of growth coming from women, African-Americans, Latinos and 13-34-year-olds. These findings are part of the second annual Spoken Word Audio Report from NPR and Edison Research based on 1000 online interviews of a representative sample of 18+ US spoken word consumers and 4318 Share of Ear respondents aged 13+. Additionally, in-person interviews were conducted with individuals who […]

US listeners start their audio day later during COVID-19

16/07/2020

US listeners start their audio day later during the COVID-19 pandemic swapping Drivetime for Hometime listening. These findings are from Share of Ear Q2 reports from Edison Research and represent the results of interviews conducted mid-May 2020. New data from the study, conducted during the period of COVID-19 disruptions, shows that people in the US age 13 and older began listening to audio a full 75 minutes later on average, as compared to before the disruptions. The Share of Ear study, which requires respondents to keep […]

25% of Latinos in the US are monthly podcast listeners

05/07/2020

25% of Latinos in the US are monthly podcast listeners with 45% of US Latinos age 18+ having listened to a podcast at some point. These findings are from a Share of Ear report from Edison Research and show the results of a representative survey of 2500 Hispanic/Latino adults age 18+. conducted in May 2020. Although US Latinos (61%) overall are less likely to be familiar with the term ‘podcasting’ than the total US population (75%), there are […]

COVID-19 is changing listening habits in US

23/06/2020

COVID-19 is changing listening habits in the US with the percentage of listeners streaming AM/FM Radio increasing to 10% and the share of time spent listening to audio at home has increased by 44%. These findings are from the Share of Ear reports from Edison Research and represent the results of two surveys conducted in May 2020. Streaming accounts for 10% of AM/FM Radio Most radio stations in the US now can be heard online […]