Share of Ear Archives

Americans listen to music on mobiles in their home

08/02/2023

Americans listen to music on mobiles in their home for 35% of their daily audio time according to a recent blog post by Edison Research. Using their Share of Ear survey which utilizes a nationally representative sample of those age 13+ the data obtained gives an insight into what types of audio devices Americans currently are using to consume audio at home. When consuming audio at home, those in the US age 13+ spend over one-third […]

Americans paying for audio subscriptions double since 2015

21/06/2021

Americans paying for audio subscriptions double since 2015 according to Edison Research in its Share of Ear study. The portion of the American population that is paying for an audio subscription of some kind is now almost half of everyone (47%). This is a measure of people who have answered ‘yes’ to subscribing in their recent survey. The biggest factor in this is the shift from purchasing physical music product (CDs and Vinyl) which now goes to paid […]

Listening on mobile devices set to surpass traditional radio in US

06/03/2021

Listening on mobile devices set to surpass traditional radio in US according to recent research from Edison Research. The findings are from their Share of Ear reports based on a nationally representative study of Americans aged 13 and older and their listening habits over a 24 hour period. Listening on a mobile device now accounts for 30% of all time spent listening to audio – an increase of 67% since 2014.Listening on a mobile device has been growing […]

Podcast listening in the US hits all time high

26/10/2020

Podcast listening in the US hits all time high reaching 6% of all audio listening according to Edison Research in its Share of Ear study. The latest findings show that the share of time Americans age 13+ spend with podcasts as a percentage of all their audio listening has tripled from just 2% in 2014. Tom Webster, Edison Research SVP said, “Podcasting has become the greatest companion medium. Not only can you take it with you while you […]

Americans increasingly listening on the move

25/10/2020

Americans increasingly listening on the move reflecting the lifting of quarantine restrictions according to recent research from Edison Research. The findings are from their Share of Ear reports based on interviews conducted during October, 2020. Prior to COVID-19 restrictions in Q2 2020, 32% of all audio in in the US was consumed in car. When quarantine restrictions went into place in Q2, erasing many Americans’ commutes and greatly reducing travel in general, in-car listening plummeted by […]

Spoken word audio share in the US up 30% since 2014

24/10/2020

Spoken word audio share in the US up 30% since 2014 and 8% in the last year, with the highest levels of growth coming from women, African-Americans, Latinos and 13-34-year-olds. These findings are part of the second annual Spoken Word Audio Report from NPR and Edison Research based on 1000 online interviews of a representative sample of 18+ US spoken word consumers and 4318 Share of Ear respondents aged 13+. Additionally, in-person interviews were conducted with individuals who […]

US listeners start their audio day later during COVID-19

16/07/2020

US listeners start their audio day later during the COVID-19 pandemic swapping Drivetime for Hometime listening. These findings are from Share of Ear Q2 reports from Edison Research and represent the results of interviews conducted mid-May 2020. New data from the study, conducted during the period of COVID-19 disruptions, shows that people in the US age 13 and older began listening to audio a full 75 minutes later on average, as compared to before the disruptions. The Share of Ear study, which requires respondents to keep […]