Share of Ear Archives

Podcast listening by US Latinos is booming

14/10/2024

Podcast listening by US Latinos is booming with over a third more time spent than the non-Latino population according to a recent report by Edison Research. According to their Share of Ear research, persons 13 or older who identify as Hispanic or Latino spend an average of nearly five hours listening to audio each day, while the non-Latino population consumes 3 hours and 55 minutes — more than a one-hour difference. In 2014, podcasting was just […]

Americans still listen to AM/FM radio

08/02/2024

Americans still listen to AM/FM radio for 36% of their daily audio time according to a recent blog post by Edison Research. Using their Share of Ear survey that measures the full audio space and how much the audio average American consumes in a typical day using a nationally representative sample of those aged 13+. The chart above shows the Q4 2023 data for the Share of Ear Audio Dial, which shows the percentage of daily listening that […]

YouTube gets the most US listeners in the evening

26/01/2024

YouTube gets the most US listeners in the evening whilst midday is the peak time for podcast listening according to a recent blog post by Edison Research. They show which dayparts have the most minutes of listening from each audio platform. In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired. Edison Research’s Share of Ear dataset collects listening data of US consumers […]

Fifth of young Americans stream radio

28/12/2023

Fifth of young Americans stream radio rather than listen on traditional radio sets according to a recent blog post by Edison Research. Using their Share of Ear survey that measures the full audio space and how much the audio average American consumes in a typical day using a nationally representative sample of those aged 13+. Since 2015, the total portion of radio listening time that comes from streams has more than doubled, from 6% to 13% among those […]

Americans continue to listen to radio

01/11/2023

Americans continue to listen to radio for 37% of their daily audio time according to a recent blog post by Edison Research. […]

Americans listen to music on mobiles in their home

08/02/2023

Americans listen to music on mobiles in their home for 35% of their daily audio time according to a recent blog post by Edison Research. Using their Share of Ear survey which utilizes a nationally representative sample of those age 13+ the data obtained gives an insight into what types of audio devices Americans currently are using to consume audio at home. When consuming audio at home, those in the US age 13+ spend over one-third […]

Americans paying for audio subscriptions double since 2015

21/06/2021

Americans paying for audio subscriptions double since 2015 according to Edison Research in its Share of Ear study. The portion of the American population that is paying for an audio subscription of some kind is now almost half of everyone (47%). This is a measure of people who have answered ‘yes’ to subscribing in their recent survey. The biggest factor in this is the shift from purchasing physical music product (CDs and Vinyl) which now goes to paid […]