63% of US adults listen to AM/FM radio daily
63% of US adults listen to AM/FM radio daily according to a report from NPR and Edison Research which found that radio consumed 41% of their audio listening time. The Radio: Live on Air and Everywhere report identified six segments of radio listeners, their listening behaviours and their attitudes towards advertising. The research reveals that radio plays an important role in the lives of consumers and that the majority of radio listeners are receptive to sponsorship messages […]