Polaris Nordic Alliance Archives

Music streaming subscriptions up 14% in the Nordics

11/05/2020

Music streaming subscriptions up 14% in the Nordics (Denmark, Norway, Sweden and Finland) since 2018 with the share of paying users now greater than that of users streaming exclusively through a free service. This is the key statistic from the Polaris Nordic Digital Music Survey 2020, conducted by YouGov on behalf of the Polaris HUB, which is a joint venture between the Nordic collective rights management societies Koda (DK), TONO (NO) and Teosto (FIN). Today, […]

Almost 90% of Nordic population use streaming services

18/11/2018

Almost 90% of Nordic population use streaming services with free services dominating, according to The Polaris Nordic Digital Music Survey 2018. The survey has been carried out by Polaris Nordic, a collaboration of the three Nordic collecting societies Koda (Denmark), Teosto (Finland) and TONO (Norway). The survey found that almost everyone in the Nordics streams music, but only 43% are premium subscribers. Average music streaming time among all streamers is over 11 hours per week. […]