Podcasting

Podcast listening in Australia is driven by 35-54 year olds with 31% of this group having listened to a podcast in the last month according to The Infinite Dial Australia 2020 from Edison Research. The report summarises a survey of a representative sample of Australians aged 12+ conducted in the first quarter of 2020 before the COVID-19 pandemic. The latest findings revealed a steady and continued growth in podcasting awareness and usage which shows that 87% of […]