YouTube music app is the most frequently used in India according to a recent survey* by leading market research and data company, YouGov. The main reasons given for using YouTube are access to the latest soundtracks and ability to share music according to the research. Around a quarter of Indians (23%) claim YouTube Music is the most frequently used app by them in order to listen to music followed by Gaana (17%), Google Play Music […]
Local music dominates listening in India according to a joint study published by IFPI and the IMI, the Indian recorded music industry association. IFPI designed and ran the Music Consumer Study, 2019 across 21 of the world’s major music markets, exploring the music habits of consumers worldwide. India was a key part of the study and the Digital Music Study, 2019 explores in greater depth some of the insights taken from the responses of the […]
YouTube Charts launch in India showcasing the hottest artists, songs and music videos including Trending Chart, Top Songs, Top Artists and Top Music Videos charts. In a recent blog, YouTube announced the creation of four new YouTube Charts tailored to the Indian Music market in addition to the globally available YouTube Music charts. India has long been one of the most unique and vibrant music markets in the world and in launch week the India […]
Spotify in India – the first six months of streaming data since Spotify’s launch in early March of this year shows that local music is becoming increasingly popular. At launch Spotify saw a surge in streams of pop hits from around the world. But after six months, Spotify’s listeners in India are showing plenty of love for music from home as well as abroad – plus a few other notable trends. Spotify commented in a […]
Indian music industry is punching below its weight having the world’s second-most populated nation and seventh-largest economy but standing 15th in the world in terms of music industry size. This is the conclusion of the Economic impact of the recorded music industry in India, a recently published report conducted by Deloitte for the Indian Music Industry (IMI). The recorded music industry in India is sized at INR 1,068 crore – £121m – about 0.006% of […]
Streaming price war hots up in India as Apple Music is the latest streamer to reduce its prices to ₹99/month (£1.10) from ₹120/month following price cuts by local music streaming services, JioSaavn and Gaana. JioSaavn and Gaana are well established and currently account for about half of India’s music streaming market. India has the world’s second largest smartphone market and the potential market for music streaming is huge. The country has seen both Spotify and […]
India’s recorded music industry grows by a quarter in 2018 making it the 15th largest music market in the world, according to IFPI figures released by IMI (The Indian Music Industry). The global recorded music market grew by 9.7% in 2018, the fourth consecutive year of growth, according to IFPI, the organization that represents the recorded music industry worldwide. Figures released in IFPI’s Global Music Report 2019 show total revenues for 2018 were US$19.1 billion […]
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