86% of consumers listen to music through on-demand streaming
86% of consumers listen to music through on-demand streaming according to the Music Consumer Insight Report 2018 published by IFPI, the International Federation of the Phonographic Industry. The report is an in-depth study on global music listening habits which examines the ways in which music consumers aged 16-64 engage with recorded music across 20 of the world’s largest music markets. As music streaming becomes more popular, the report highlights the challenges the music industry faces […]