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Gen Z consumers plan to stream more music in 2022
Gen Z consumers plan to stream more music in 2022 according to YouGov’s recently released Global Media Outlook Report 2022. Across the 17 international markets surveyed, a higher proportion of consumers plan to stream more music in the next 12 months (22%) compared to listening to more radio (17%) and more podcasts (16%). Younger generations are set to boost the popularity of streaming music as well as podcasts. About two in five (38%) Gen Z […]