Edison Research Archives

Americans paying for audio subscriptions double since 2015

21/06/2021

Americans paying for audio subscriptions double since 2015 according to Edison Research in its Share of Ear study. The portion of the American population that is paying for an audio subscription of some kind is now almost half of everyone (47%). This is a measure of people who have answered ‘yes’ to subscribing in their recent survey. The biggest factor in this is the shift from purchasing physical music product (CDs and Vinyl) which now goes to paid […]

Canadian Smart Speaker ownership and podcast listening unaffected by pandemic

02/06/2021

Canadian Smart Speaker ownership and podcast listening unaffected by pandemic according to the Infinite Dial 2021 Canada from Edison Research and Triton Digital. The research carried out in February 2021 surveyed a nationally representative sample of 1001 people aged 18 and older. It found that 27% of Canadians 12+ own a smart speaker, up one percentage point from 2020, and smart speaker households in Canada now own an average of 1.8 of the devices, up from 1.7 in 2020. […]

US media habits have changed with at-home lifestyle

16/05/2021

US media habits have changed with at-home lifestyle according to a recent survey by Edison Research. Moms and Media 2021 builds on The Infinite Dial plus recent data from Edison Research’s new ongoing syndicated measurement of social media, The Social Habit. With both studies conducted during the pandemic, the data shows how media habits have changed as a result of being home. The report showcases how Moms in the US maintain their mobile tendencies and rely on devices and […]

Radio still listened to by 86% of Australians

01/05/2021

Radio still listened to by 86% of Australians and 37% are reached by podcasting each month according to a recent study conducted by Edison Research on behalf of Commercial Radio Australia (CRA), Southern Cross Austereo (SCA) and Triton Digital. The findings are published in The Infinite Dial 2021 Australia which brings together the results of a representative sample of 1000 Australians aged 12 and older conducted in the first quarter of 2021. Key findings from the Infinite Dial 2021 Australia report AM/FM/DAB+ […]

63% of US adults listen to AM/FM radio daily

18/04/2021

63% of US adults listen to AM/FM radio daily according to a report from NPR and Edison Research which found that radio consumed 41% of their audio listening time. The Radio: Live on Air and Everywhere report identified six segments of radio listeners, their listening behaviours and their attitudes towards advertising. The research reveals that radio plays an important role in the lives of consumers and that the majority of radio listeners are receptive to sponsorship messages […]

80 million Americans listen to podcasts weekly

13/03/2021

80 million Americans listen to podcasts weekly, a 17% increase over 2020 reaching 28% of the US 12+ population according to the Infinite Dial 2021. The Infinite Dial is produced by Edison Research and is America’s longest-running survey of digital media consumer behaviour in the US, published annually since 1998. It provides survey data on a number of important media channels, including streaming audio, podcasting, and social media from a representative sample of the US population aged 12 and over. The overall […]

Listening on mobile devices set to surpass traditional radio in US

06/03/2021

Listening on mobile devices set to surpass traditional radio in US according to recent research from Edison Research. The findings are from their Share of Ear reports based on a nationally representative study of Americans aged 13 and older and their listening habits over a 24 hour period. Listening on a mobile device now accounts for 30% of all time spent listening to audio – an increase of 67% since 2014.Listening on a mobile device has been growing […]