Edison Research Archives

Radio still listened to by 86% of Australians

01/05/2021

Radio still listened to by 86% of Australians and 37% are reached by podcasting each month according to a recent study conducted by Edison Research on behalf of Commercial Radio Australia (CRA), Southern Cross Austereo (SCA) and Triton Digital. The findings are published in The Infinite Dial 2021 Australia which brings together the results of a representative sample of 1000 Australians aged 12 and older conducted in the first quarter of 2021. Key findings from the Infinite Dial 2021 Australia report AM/FM/DAB+ […]

63% of US adults listen to AM/FM radio daily

18/04/2021

63% of US adults listen to AM/FM radio daily according to a report from NPR and Edison Research which found that radio consumed 41% of their audio listening time. The Radio: Live on Air and Everywhere report identified six segments of radio listeners, their listening behaviours and their attitudes towards advertising. The research reveals that radio plays an important role in the lives of consumers and that the majority of radio listeners are receptive to sponsorship messages […]

80 million Americans listen to podcasts weekly

13/03/2021

80 million Americans listen to podcasts weekly, a 17% increase over 2020 reaching 28% of the US 12+ population according to the Infinite Dial 2021. The Infinite Dial is produced by Edison Research and is America’s longest-running survey of digital media consumer behaviour in the US, published annually since 1998. It provides survey data on a number of important media channels, including streaming audio, podcasting, and social media from a representative sample of the US population aged 12 and over. The overall […]

Listening on mobile devices set to surpass traditional radio in US

06/03/2021

Listening on mobile devices set to surpass traditional radio in US according to recent research from Edison Research. The findings are from their Share of Ear reports based on a nationally representative study of Americans aged 13 and older and their listening habits over a 24 hour period. Listening on a mobile device now accounts for 30% of all time spent listening to audio – an increase of 67% since 2014.Listening on a mobile device has been growing […]

Top 50 US podcasts of 2020

10/02/2021

Top 50 US podcasts of 2020 chart according to the Podcast Consumer Tracker has been published by Edison Research. The Podcast Consumer Tracker is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks. The Edison Research Top 50 Most Listened to US Podcasts of 2020 list is derived from data collected continuously throughout 2020 from surveying weekly podcast consumers ages 18 and older. The top ten shows […]

Podcast listening in the US hits all time high

26/10/2020

Podcast listening in the US hits all time high reaching 6% of all audio listening according to Edison Research in its Share of Ear study. The latest findings show that the share of time Americans age 13+ spend with podcasts as a percentage of all their audio listening has tripled from just 2% in 2014. Tom Webster, Edison Research SVP said, “Podcasting has become the greatest companion medium. Not only can you take it with you while you […]

Americans increasingly listening on the move

25/10/2020

Americans increasingly listening on the move reflecting the lifting of quarantine restrictions according to recent research from Edison Research. The findings are from their Share of Ear reports based on interviews conducted during October, 2020. Prior to COVID-19 restrictions in Q2 2020, 32% of all audio in in the US was consumed in car. When quarantine restrictions went into place in Q2, erasing many Americans’ commutes and greatly reducing travel in general, in-car listening plummeted by […]