Edison Research Archives

36% of Black Americans are monthly podcast listeners

18/11/2021

36% of Black Americans are monthly podcast listeners and 59% said they would listen to more podcasts if they had black hosts. These findings are part of The Black Podcast Listener Report 2021 from Edison Research in partnership with  SXM Media and Mindshare based on a survey of over 2,500 Black Americans age 18+. Key findings from the report 36% of Black Americans now listen to podcasts monthly, which is equal to 12 million Black adults listening to podcasts […]

Top 50 US podcasts for Q3 2021

17/11/2021

The Top 50 US podcasts for Q3 2021 chart according to the Podcast Consumer Tracker has been published by Edison Research. The Podcast Consumer Tracker is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks. The Edison Research Top 50 Most Listened to US Podcasts from Q4 2020 – Q3 2021 list is derived from data collected continuously throughout 2020 and 2021 from surveying weekly podcast consumers […]

Young, multicultural listeners in US drive spoken word consumption

13/11/2021

Young, multicultural listeners in US drive spoken word consumption with mobile listening and podcasts adding to increases. These findings are part of the 2021 Spoken Word Audio Report from NPR and Edison Research based on based on 1000 online interviews of a representative sample of 18+ US spoken word consumers and 4000+ Share of Ear respondents aged 13+. Additionally, in-person interviews were conducted with individuals who had listened to spoken word audio in the last month. The […]

Broadcast radio is the most preferred source of in-car entertainment

12/11/2021

Broadcast radio is the most preferred source of in-car entertainment across the globe, according to a new international study released today by Edison Research. Broadcast radio continues to dominate as the most preferred source of in-car entertainment Almost all (90%) of the survey respondents say a broadcast radio tuner should be standard equipment in every car, a trend that is consistent across age groups, indicating strong demand among current and future car buyers. The survey […]

Streaming accounts for 12% of AM/FM radio listening in the US

28/08/2021

Streaming accounts for 12% of AM/FM radio listening in the US according to Edison Research in its Share of Ear study. The findings are based on measurements of what portion of listening to AM/FM content happens on a traditional radio receiver and how much is done on a digital device. The research methodology fully represents the US 13+ population, including not only those who are online but also those who are either not online or lightly […]

Top 50 US podcasts for Q2 2021

13/08/2021

The Top 50 US podcasts for Q2 2021 chart according to the Podcast Consumer Tracker has been published by Edison Research. The Podcast Consumer Tracker is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks. The Edison Research Top 50 Most Listened to US Podcasts from Q3 2020 – Q2 2021 list is derived from data collected continuously throughout 2020 and 2021from surveying weekly podcast consumers ages […]

Podcast listening up 44% amongst US Latinos

15/07/2021

Podcast listening up 44% amongst US Latinos and one third listen to podcasts in Spanish. These findings are from an Edison Research report and show the results of a representative survey of 2500 Hispanic/Latino adults age 18+. conducted in May 2021. The US Latino Podcast Listener Report 2021 found that 36% of US Latinos age 18+ (16 million people) have listened to a podcast in the last month, which is a 44% increase over 2020 (25%). This is […]