Edison Research Archives

Streaming accounts for 12% of AM/FM radio listening in the US

28/08/2021

Streaming accounts for 12% of AM/FM radio listening in the US according to Edison Research in its Share of Ear study. The findings are based on measurements of what portion of listening to AM/FM content happens on a traditional radio receiver and how much is done on a digital device. The research methodology fully represents the US 13+ population, including not only those who are online but also those who are either not online or lightly […]

Top 50 US podcasts for Q2 2021

13/08/2021

The Top 50 US podcasts for Q2 2021 chart according to the Podcast Consumer Tracker has been published by Edison Research. The Podcast Consumer Tracker is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks. The Edison Research Top 50 Most Listened to US Podcasts from Q3 2020 – Q2 2021 list is derived from data collected continuously throughout 2020 and 2021from surveying weekly podcast consumers ages […]

Podcast listening up 44% amongst US Latinos

15/07/2021

Podcast listening up 44% amongst US Latinos and one third listen to podcasts in Spanish. These findings are from an Edison Research report and show the results of a representative survey of 2500 Hispanic/Latino adults age 18+. conducted in May 2021. The US Latino Podcast Listener Report 2021 found that 36% of US Latinos age 18+ (16 million people) have listened to a podcast in the last month, which is a 44% increase over 2020 (25%). This is […]

Quarter of Australian households own 3 or more smart speakers

14/07/2021

Quarter of Australian households own 3 or more smart speakers according to a recent study conducted by Edison Research on behalf of Commercial Radio Australia (CRA) and TalkVia. The findings are published in The Smart Audio Report Australia 2021 which brings together the results of an online survey of 5000 Australian adults aged 18 and older conducted in April and May 2021. The new Smart Audio Report Australia finds that 24% of smart speaker households own three or more of the […]

Americans paying for audio subscriptions double since 2015

21/06/2021

Americans paying for audio subscriptions double since 2015 according to Edison Research in its Share of Ear study. The portion of the American population that is paying for an audio subscription of some kind is now almost half of everyone (47%). This is a measure of people who have answered ‘yes’ to subscribing in their recent survey. The biggest factor in this is the shift from purchasing physical music product (CDs and Vinyl) which now goes to paid […]

Canadian Smart Speaker ownership and podcast listening unaffected by pandemic

02/06/2021

Canadian Smart Speaker ownership and podcast listening unaffected by pandemic according to the Infinite Dial 2021 Canada from Edison Research and Triton Digital. The research carried out in February 2021 surveyed a nationally representative sample of 1001 people aged 18 and older. It found that 27% of Canadians 12+ own a smart speaker, up one percentage point from 2020, and smart speaker households in Canada now own an average of 1.8 of the devices, up from 1.7 in 2020. […]

US media habits have changed with at-home lifestyle

16/05/2021

US media habits have changed with at-home lifestyle according to a recent survey by Edison Research. Moms and Media 2021 builds on The Infinite Dial plus recent data from Edison Research’s new ongoing syndicated measurement of social media, The Social Habit. With both studies conducted during the pandemic, the data shows how media habits have changed as a result of being home. The report showcases how Moms in the US maintain their mobile tendencies and rely on devices and […]