Edison Research Archives

American ‘super listeners’ listen to 11.2 hours of podcasts weekly

24/02/2022

American ‘super listeners’ listen to 11.2 hours of podcasts weekly with Super Listeners increasingly finding podcast content on YouTube. These findings are part of third Super Listeners Study from Edison Research in partnership with Ad Results Media based on a survey of Podcast ‘Super Listeners’ Americans aged 18+ who listen to five or more hours of podcasts weekly. The survey was primarily intended to find out what podcast Super Listeners felt about advertising within podcast content but […]

Top 50 US podcasts for 2021

10/02/2022

The Top 50 US podcasts for 2021 chart according to the Podcast Consumer Tracker has been published by Edison Research. The Podcast Consumer Tracker is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks. The Edison Research Top 50 Most Listened to US Podcasts from 2021 list is derived from data collected continuously throughout 2021 from surveying weekly podcast consumers ages 18 and older. The top shows […]

41% of UK adults have listened to a podcast in the last month

03/12/2021

41% of UK adults have listened to a podcast in the last month according to the Infinite Dial 2021 UK from Edison Research, Bauer Media Group UK and Spotify. The research carried out in the fourth quarter of 2021 surveyed a nationally representative sample of 1000 UK residents aged 16+ on a variety of measures including online digital audio platforms, radio, social media, smart speakers, and more. Findings from the study show several strengths in […]

36% of Black Americans are monthly podcast listeners

18/11/2021

36% of Black Americans are monthly podcast listeners and 59% said they would listen to more podcasts if they had black hosts. These findings are part of The Black Podcast Listener Report 2021 from Edison Research in partnership with  SXM Media and Mindshare based on a survey of over 2,500 Black Americans age 18+. Key findings from the report 36% of Black Americans now listen to podcasts monthly, which is equal to 12 million Black adults listening to podcasts […]

Top 50 US podcasts for Q3 2021

17/11/2021

The Top 50 US podcasts for Q3 2021 chart according to the Podcast Consumer Tracker has been published by Edison Research. The Podcast Consumer Tracker is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks. The Edison Research Top 50 Most Listened to US Podcasts from Q4 2020 – Q3 2021 list is derived from data collected continuously throughout 2020 and 2021 from surveying weekly podcast consumers […]

Young, multicultural listeners in US drive spoken word consumption

13/11/2021

Young, multicultural listeners in US drive spoken word consumption with mobile listening and podcasts adding to increases. These findings are part of the 2021 Spoken Word Audio Report from NPR and Edison Research based on based on 1000 online interviews of a representative sample of 18+ US spoken word consumers and 4000+ Share of Ear respondents aged 13+. Additionally, in-person interviews were conducted with individuals who had listened to spoken word audio in the last month. The […]

Broadcast radio is the most preferred source of in-car entertainment

12/11/2021

Broadcast radio is the most preferred source of in-car entertainment across the globe, according to a new international study released today by Edison Research. Broadcast radio continues to dominate as the most preferred source of in-car entertainment Almost all (90%) of the survey respondents say a broadcast radio tuner should be standard equipment in every car, a trend that is consistent across age groups, indicating strong demand among current and future car buyers. The survey […]