Edison Research Archives

US moms increasingly use hands free smart devices

11/05/2022

US moms increasingly use hands free smart devices with two thirds having 2 smart speakers according to a recent survey by Edison Research. Moms and Media 2022 builds on data from The Infinite Dial, Wondery and ART19 plus an online survey of US moms. The report highlights device usage and media consumption of moms in the US, now two years into COVID and entering a much awaited phase of normalcy. In addition, from the online supplemental […]

US online audio listening grew in 2021

02/04/2022

US online audio listening grew in 2021 reaching 209 million people according to the Infinite Dial 2022. The Infinite Dial is produced by Edison Research sponsored by Wondery and ART19 and is America’s longest-running survey of digital media consumer behaviour in the US, published annually since 1998. It provides survey data on a number of important media channels, including streaming audio, podcasting, and social media from a representative sample of the US population aged 12 and over. Online audio consumption […]

Over half of young Americans don’t have a radio set

19/03/2022

Over half of young Americans don’t have a radio set in their home according to The Infinite Dial 2022 survey from Edison Research and sponsored by Wondery and Art19. In the 2020 Infinite Dial, performed before the onset of the COVID-19 pandemic, just under one-in-three Americans age 12 and older reported not having a single radio in their home. Two years later, that number is now 39%. Fourteen years ago, only 4% of respondents said they had no radios at […]

South African audio consumption is up 56% in two years

07/03/2022

South African audio consumption is up 56% in two years according to the Infinite Dial 2022 South Africa from Edison Research. The report was commissioned by the National Association of Broadcasters South Africa (NAB), sponsored by Triton Digital, and produced in association with The Broadcast Research Council of South Africa (BRC). The study was conducted in November and December 2021 and surveyed a representative sample of 1500 adults aged 15+ who live in the eight largest metropolitan cities […]

American ‘super listeners’ listen to 11.2 hours of podcasts weekly

24/02/2022

American ‘super listeners’ listen to 11.2 hours of podcasts weekly with Super Listeners increasingly finding podcast content on YouTube. These findings are part of third Super Listeners Study from Edison Research in partnership with Ad Results Media based on a survey of Podcast ‘Super Listeners’ Americans aged 18+ who listen to five or more hours of podcasts weekly. The survey was primarily intended to find out what podcast Super Listeners felt about advertising within podcast content but […]

Top 50 US podcasts for 2021

10/02/2022

The Top 50 US podcasts for 2021 chart according to the Podcast Consumer Tracker has been published by Edison Research. The Podcast Consumer Tracker is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks. The Edison Research Top 50 Most Listened to US Podcasts from 2021 list is derived from data collected continuously throughout 2021 from surveying weekly podcast consumers ages 18 and older. The top shows […]

41% of UK adults have listened to a podcast in the last month

03/12/2021

41% of UK adults have listened to a podcast in the last month according to the Infinite Dial 2021 UK from Edison Research, Bauer Media Group UK and Spotify. The research carried out in the fourth quarter of 2021 surveyed a nationally representative sample of 1000 UK residents aged 16+ on a variety of measures including online digital audio platforms, radio, social media, smart speakers, and more. Findings from the study show several strengths in […]