Edison Research Archives

Gen Z in US spend more time with music

20/01/2023

Gen Z in US spend more time with music according to recent research from Edison Research which was commissioned by Public Radio Program Directors Association (PRPD) and presented at their 2022 conference. The Media Habits of Gen Z is based on US survey data from three datasets, including The Infinite Dial (age 12-24), Share of Ear (age 13-24), and Edison Podcast Metrics (age 12-24). Twelve in-depth interviews were conducted in August 2022 to better understand how individuals age 12-24 consume […]

US women want more female oriented podcasts

17/12/2022

US women want more female oriented podcasts according to a recent report from Edison Research and SXM Media. The Women’s Podcast Report is based on a survey of 1,567 nationally representative people age 18+ in the US who self-identify as women/female who were interviewed in online surveys in August 2022. Over half of women podcast listeners in the US say they would listen to more podcasts if there were more that focused on female stories and perspectives or […]

Almost half of Americans listen to spoken word content daily

04/11/2022

Almost half of Americans listen to spoken word content daily making up 29% of all audio listening. These findings are part of the 2022 Spoken Word Audio Report from NPR and Edison Research’s Share of Ear quarterly survey of Americans who are asked to keep a detailed one-day diary of their audio usage. Share of Ear utilizes a nationally representative sample of those age 13+. The sample for this study was 4,118. This year’s study also includes a special focus […]

Podcast listening among US Latinos hits record high

20/10/2022

Podcast listening among US Latinos hits record high with one third listening to podcasts in Spanish. These findings are from an Edison Research report and show the results of a representative survey of 2500 Hispanic/Latino adults age 18+. conducted in June 2022. The U.S. Latino Podcast Listener Report 2022 found that 59% of US Latinos adults have listened to a podcast compared to 44% in 2021. Just over half (51%) of US Latinos have listened to a podcast in English, and […]

Top 50 US podcasts for Q2 2022

19/10/2022

The Top 50 US podcasts for Q2 2022 chart according to Edison Podcast Metrics has been published by Edison Research. Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the US. The Edison Podcast Metrics Top 50 Podcasts of Q2 2022 list is derived from data collected continuously Q3 2021 – Q2 2022, from surveying weekly podcast consumers aged 18 and older in the […]

35% of adult Americans own a smart speaker

18/06/2022

35% of adult Americans own a smart speaker according to a report from NPR and Edison Research with 62% of saying that they have used a voice assistant on any kind of device. The 2022 Smart Audio Report highlights the increased usage of voice technology with 20% of smart speaker owners spending most of their audio time listening through a smart speaker compared to 18% in 2017. Key findings from the report 57% of voice […]

Top 50 US podcasts for Q1 2022

11/05/2022

The Top 50 US podcasts for Q1 2022 chart according to Edison Podcast Metrics, formerly known as the Podcast Consumer Tracking Report has been published by Edison Research. Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the US. The Edison Podcast Metrics Top 50 Podcasts of Q1 2022 list is derived from data collected continuously Q2 2021 – Q1 2022, from […]