Edison Research Archives

Fifth of young Americans stream radio

28/12/2023

Fifth of young Americans stream radio rather than listen on traditional radio sets according to a recent blog post by Edison Research. Using their Share of Ear survey that measures the full audio space and how much the audio average American consumes in a typical day using a nationally representative sample of those aged 13+. Since 2015, the total portion of radio listening time that comes from streams has more than doubled, from 6% to 13% among those […]

Americans continue to listen to radio

01/11/2023

Americans continue to listen to radio for 37% of their daily audio time according to a recent blog post by Edison Research. […]

Top 25 UK podcasts for Q2 2023

25/09/2023

The Top 25 UK podcasts for Q2 2023 chart according to Edison Podcast Metrics has been published by Edison Research. Edison Podcast Metrics UK, the only podcast measurement service that measures the relative audience size and demographics of all podcasts and podcast networks in the UK. The Edison Podcast Metrics Top 25 UK Podcasts of Q2 2023 list is derived from data collected continuously during the second quarter of 2023, interviewing 2,273 weekly podcast consumers ages 15 and […]

Gen Z Americans discover podcasts through social media

25/06/2023

Gen Z Americans discover podcasts through social media with 24 million regular monthly listeners according to a recent report from Edison Research in partnership with  SXM Media. The Gen Z Podcast Listener Report is based on a survey of 1003 US individuals aged between 13 and 24 during April 2023 plus a number of in-depth interviews. Key findings from the report 47% of the Gen Z (age 13-24) online population in the US are monthly podcast listeners, […]

43% of Black Americans are monthly podcast listeners

24/02/2023

43% of Black Americans are monthly podcast listeners with 75% of listeners actively seeking out content that focuses on Black stories and perspectives. These findings are part of The Black Podcast Listener Report 2.0 from Edison Research in partnership with  SXM Media and Mindshare based on a survey of over 2,500 Black Americans age 18+. Key findings from the report 43% of the Black 18+ population in the US has listened to a podcast in the last month. That percentage is larger than the number […]

Top 50 US podcasts for Q4 2022

20/02/2023

The Top 50 US podcasts for Q4 2022 chart according to Edison Podcast Metrics has been published by Edison Research. Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the US. The Edison Podcast Metrics Top 50 Podcasts of Q4 2022 list is derived from data collected continuously Q3 2022 – Q4 2022, from surveying weekly podcast consumers aged 13 and older in the […]

Americans listen to music on mobiles in their home

08/02/2023

Americans listen to music on mobiles in their home for 35% of their daily audio time according to a recent blog post by Edison Research. Using their Share of Ear survey which utilizes a nationally representative sample of those age 13+ the data obtained gives an insight into what types of audio devices Americans currently are using to consume audio at home. When consuming audio at home, those in the US age 13+ spend over one-third […]