Edison Research Archives

YouTube gets the most US listeners in the evening

26/01/2024

YouTube gets the most US listeners in the evening whilst midday is the peak time for podcast listening according to a recent blog post by Edison Research. They show which dayparts have the most minutes of listening from each audio platform. In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired. Edison Research’s Share of Ear dataset collects listening data of US consumers […]

Top 25 UK podcasts for Q3 2023

12/01/2024

The Top 25 UK podcasts for Q3 2023 chart according to Edison Podcast Metrics has been published by Edison Research. Edison Podcast Metrics UK, the only podcast measurement service that measures the relative audience size and demographics of all podcasts and podcast networks in the UK. The Edison Podcast Metrics Top 25 UK Podcasts of Q3 2023 list is derived from data collected continuously during the third quarter of 2023, interviewing 2,326 weekly podcast consumers ages 15 and […]

Fifth of young Americans stream radio

28/12/2023

Fifth of young Americans stream radio rather than listen on traditional radio sets according to a recent blog post by Edison Research. Using their Share of Ear survey that measures the full audio space and how much the audio average American consumes in a typical day using a nationally representative sample of those aged 13+. Since 2015, the total portion of radio listening time that comes from streams has more than doubled, from 6% to 13% among those […]

Americans continue to listen to radio

01/11/2023

Americans continue to listen to radio for 37% of their daily audio time according to a recent blog post by Edison Research. […]

Top 25 UK podcasts for Q2 2023

25/09/2023

The Top 25 UK podcasts for Q2 2023 chart according to Edison Podcast Metrics has been published by Edison Research. Edison Podcast Metrics UK, the only podcast measurement service that measures the relative audience size and demographics of all podcasts and podcast networks in the UK. The Edison Podcast Metrics Top 25 UK Podcasts of Q2 2023 list is derived from data collected continuously during the second quarter of 2023, interviewing 2,273 weekly podcast consumers ages 15 and […]

Gen Z Americans discover podcasts through social media

25/06/2023

Gen Z Americans discover podcasts through social media with 24 million regular monthly listeners according to a recent report from Edison Research in partnership with  SXM Media. The Gen Z Podcast Listener Report is based on a survey of 1003 US individuals aged between 13 and 24 during April 2023 plus a number of in-depth interviews. Key findings from the report 47% of the Gen Z (age 13-24) online population in the US are monthly podcast listeners, […]

43% of Black Americans are monthly podcast listeners

24/02/2023

43% of Black Americans are monthly podcast listeners with 75% of listeners actively seeking out content that focuses on Black stories and perspectives. These findings are part of The Black Podcast Listener Report 2.0 from Edison Research in partnership with  SXM Media and Mindshare based on a survey of over 2,500 Black Americans age 18+. Key findings from the report 43% of the Black 18+ population in the US has listened to a podcast in the last month. That percentage is larger than the number […]