Edison Research Archives

Podcast listening in Canada catches up to US level

12/06/2020

Podcast listening in Canada catches up to US level with 1 in 4 being regular podcast listeners according to The Infinite Dial 2020 Canada, the third annual study of digital media behaviour in Canada from Edison Research and Triton Digital. The study was based on a representative sample of 1076 Canadian adults aged 18 and older was conducted in the first quarter of 2020 before the COVID-19 pandemic. 37% of Canadians age 18 and older are monthly podcast listeners (compared with 37% in the US) and 24% of those […]

US mums keep connected during COVID-19 crisis

US moms keep connected during COVID-19 crisis

09/05/2020

US moms keep connected during COVID-19 crisis with more reliance on the internet and devices according to a recent survey by Edison Research. Moms and Media 2020 builds on The Infinite Dial, the company’s 20+ year series of surveys of digital media consumer behaviour in America enquiring into the use of media channels, including streaming audio, podcasting, and social media. Survey findings Mobile devices like smartphones and tablets keep up with busy moms and smart […]

Over one third of Americans listen to podcasts regularly

27/03/2020

Over one third of Americans listen to podcasts regularly with 37% of Americans age 12 and over (104 million) listening monthly, up from 32% in 2019 according to the Infinite Dial 2020. The Infinite Dial is produced by Edison Research and is America’s longest-running survey of digital media consumer behaviour in the US, published annually since 1998. It provides survey data on a number of important media channels, including streaming audio, podcasting, and social media […]

The Smart Audio Report Winter 2019 report

Quarter of US adults own a smart speaker

26/01/2020

Quarter of US adults own a smart speaker according to a report from NPR and Edison Research which found that 60 million US adults (24% of the 18+ population) own at least one smart speaker device. The Winter 2019 Smart Audio Report confirmed continued growth in the smart speaker market with the average smart speaker household now having 2.6 devices, up from 2.3 devices per household at the same time last year. The research also […]

Americans are changing their listening habits

22/11/2019

Americans are changing their listening habits with people spending more time listening to Spoken Word Audio at the expense of music listening according to The Spoken Word Audio Report. The study conducted by the NPR and Edison research found that share of time spent listening to spoken word audio has increased 20% since 2014, while time spent with music across the same period decreased 5%. This shift is led by a dramatic increase in spoken […]