Edison Research Archives

25% of Latinos in the US are monthly podcast listeners

05/07/2020

25% of Latinos in the US are monthly podcast listeners with 45% of US Latinos age 18+ having listened to a podcast at some point. These findings are from a Share of Ear report from Edison Research and show the results of a representative survey of 2500 Hispanic/Latino adults age 18+. conducted in May 2020. Although US Latinos (61%) overall are less likely to be familiar with the term ‘podcasting’ than the total US population (75%), there are […]

COVID-19 is changing listening habits in US

23/06/2020

COVID-19 is changing listening habits in the US with the percentage of listeners streaming AM/FM Radio increasing to 10% and the share of time spent listening to audio at home has increased by 44%. These findings are from the Share of Ear reports from Edison Research and represent the results of two surveys conducted in May 2020. Streaming accounts for 10% of AM/FM Radio Most radio stations in the US now can be heard online […]

Podcast listening in Australia driven by 35-54 year olds

19/06/2020

Podcast listening in Australia is driven by 35-54 year olds with 31% of this group having listened to a podcast in the last month according to The Infinite Dial Australia 2020 from Edison Research. The report summarises a survey of a representative sample of Australians aged 12+ conducted in the first quarter of 2020 before the COVID-19 pandemic. The latest findings revealed a steady and continued growth in podcasting awareness and usage which shows that 87% of […]

Podcast listening in Canada catches up to US level

12/06/2020

Podcast listening in Canada catches up to US level with 1 in 4 being regular podcast listeners according to The Infinite Dial 2020 Canada, the third annual study of digital media behaviour in Canada from Edison Research and Triton Digital. The study was based on a representative sample of 1076 Canadian adults aged 18 and older was conducted in the first quarter of 2020 before the COVID-19 pandemic. 37% of Canadians age 18 and older are monthly podcast listeners (compared with 37% in the US) and 24% of those […]

US mums keep connected during COVID-19 crisis

US moms keep connected during COVID-19 crisis

09/05/2020

US moms keep connected during COVID-19 crisis with more reliance on the internet and devices according to a recent survey by Edison Research. Moms and Media 2020 builds on The Infinite Dial, the company’s 20+ year series of surveys of digital media consumer behaviour in America enquiring into the use of media channels, including streaming audio, podcasting, and social media. Survey findings Mobile devices like smartphones and tablets keep up with busy moms and smart […]

Over one third of Americans listen to podcasts regularly

27/03/2020

Over one third of Americans listen to podcasts regularly with 37% of Americans age 12 and over (104 million) listening monthly, up from 32% in 2019 according to the Infinite Dial 2020. The Infinite Dial is produced by Edison Research and is America’s longest-running survey of digital media consumer behaviour in the US, published annually since 1998. It provides survey data on a number of important media channels, including streaming audio, podcasting, and social media […]

The Smart Audio Report Winter 2019 report

Quarter of US adults own a smart speaker

26/01/2020

Quarter of US adults own a smart speaker according to a report from NPR and Edison Research which found that 60 million US adults (24% of the 18+ population) own at least one smart speaker device. The Winter 2019 Smart Audio Report confirmed continued growth in the smart speaker market with the average smart speaker household now having 2.6 devices, up from 2.3 devices per household at the same time last year. The research also […]