Edison Research Archives

24% of Americans value keeping up-to-date with music

19/07/2020

24% of Americans value keeping up-to-date with music with 12-34 year olds preferring to use YouTube but radio is still the favourite of 55+ listeners according to a recent survey by Edison Research. New-music Seekers is an Infinite Dial report based on a representative sample of 3,159 12+ Americans who were interviewed between January and February, 2020 before the COVID-19 disruptions. Key findings from the New Music Seekers: An Infinite Dial Report This new research explores how this […]

US listeners start their audio day later during COVID-19

16/07/2020

US listeners start their audio day later during the COVID-19 pandemic swapping Drivetime for Hometime listening. These findings are from Share of Ear Q2 reports from Edison Research and represent the results of interviews conducted mid-May 2020. New data from the study, conducted during the period of COVID-19 disruptions, shows that people in the US age 13 and older began listening to audio a full 75 minutes later on average, as compared to before the disruptions. The Share of Ear study, which requires respondents to keep […]

25% of Latinos in the US are monthly podcast listeners

05/07/2020

25% of Latinos in the US are monthly podcast listeners with 45% of US Latinos age 18+ having listened to a podcast at some point. These findings are from a Share of Ear report from Edison Research and show the results of a representative survey of 2500 Hispanic/Latino adults age 18+. conducted in May 2020. Although US Latinos (61%) overall are less likely to be familiar with the term ‘podcasting’ than the total US population (75%), there are […]

COVID-19 is changing listening habits in US

23/06/2020

COVID-19 is changing listening habits in the US with the percentage of listeners streaming AM/FM Radio increasing to 10% and the share of time spent listening to audio at home has increased by 44%. These findings are from the Share of Ear reports from Edison Research and represent the results of two surveys conducted in May 2020. Streaming accounts for 10% of AM/FM Radio Most radio stations in the US now can be heard online […]

Podcast listening in Australia driven by 35-54 year olds

19/06/2020

Podcast listening in Australia is driven by 35-54 year olds with 31% of this group having listened to a podcast in the last month according to The Infinite Dial Australia 2020 from Edison Research. The report summarises a survey of a representative sample of Australians aged 12+ conducted in the first quarter of 2020 before the COVID-19 pandemic. The latest findings revealed a steady and continued growth in podcasting awareness and usage which shows that 87% of […]

Podcast listening in Canada catches up to US level

12/06/2020

Podcast listening in Canada catches up to US level with 1 in 4 being regular podcast listeners according to The Infinite Dial 2020 Canada, the third annual study of digital media behaviour in Canada from Edison Research and Triton Digital. The study was based on a representative sample of 1076 Canadian adults aged 18 and older was conducted in the first quarter of 2020 before the COVID-19 pandemic. 37% of Canadians age 18 and older are monthly podcast listeners (compared with 37% in the US) and 24% of those […]

US mums keep connected during COVID-19 crisis

US moms keep connected during COVID-19 crisis

09/05/2020

US moms keep connected during COVID-19 crisis with more reliance on the internet and devices according to a recent survey by Edison Research. Moms and Media 2020 builds on The Infinite Dial, the company’s 20+ year series of surveys of digital media consumer behaviour in America enquiring into the use of media channels, including streaming audio, podcasting, and social media. Survey findings Mobile devices like smartphones and tablets keep up with busy moms and smart […]