Edison Research Archives

YouTube is the preferred podcast listening service in US

24/10/2024

YouTube is the preferred podcast listening service in the US according to a recent report by Edison Research. According to Edison Podcast Metrics, 31% of weekly podcast listeners age 13 and up choose YouTube as the service they use most to listen to podcasts, surpassing Spotify (27%) and Apple Podcasts (15%). Edison Podcast Metrics is the only podcast measurement service that measures listening, not downloads, across all networks, shows, and platforms. As the world of podcasting evolves, many […]

Podcast listening by US Latinos is booming

14/10/2024

Podcast listening by US Latinos is booming with over a third more time spent than the non-Latino population according to a recent report by Edison Research. According to their Share of Ear research, persons 13 or older who identify as Hispanic or Latino spend an average of nearly five hours listening to audio each day, while the non-Latino population consumes 3 hours and 55 minutes — more than a one-hour difference. In 2014, podcasting was just […]

Top 25 UK Podcasts for Q2 2024

09/09/2024

The Top 25 UK podcasts for Q2 2024 chart according to Edison Podcast Metrics has been published by Edison Research. Edison Podcast Metrics UK, the only podcast measurement service that measures the relative audience size and demographics of all podcasts and podcast networks in the UK. The Edison Podcast Metrics Top 25 UK Podcasts of Q2 2024 list is derived from data collected continuously during the second quarter of 2024, interviewing podcast consumers ages 15 and […]

Top 50 US podcasts for Q2 2024

22/08/2024

The Top 50 US podcasts for Q2 2024 chart according to Edison Podcast Metrics has been published by Edison Research. Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the US. The Edison Podcast Metrics Top 50 Podcasts of Q2 2024 list is derived from data collected continuously during the second quarter of 2024, interviewing 5,206 weekly podcast consumers ages 13 and older in the US. The […]

Podcast listening locations reflect travel preferences

30/07/2024

Podcast listening locations reflect travel preferences with Brits listening more on public transport and walking than US podcast listeners according Edison Research in a recent Edison Podcast Metrics report. When asked Americans often associate the UK with double-decker buses and The Beatles crossing the street outside Abbey Road Studios. It turns out these iconic figures represent things that podcast listeners in the UK do a lot more than their cousins in the US — listen on […]

Podcast listening among UK adults hits all time high

27/06/2024

Podcast listening among UK adults hits all time high with listeners spending an average of five and a half hours per week according to The UK Podcast Consumer 2024 report produced by Edison Research. The UK Podcast Consumer 2024 includes data from Edison Podcast Metrics UK. Edison Podcast Metrics UK is the only all-inclusive measurement of weekly reach of podcasts in the UK. Launched in the UK in the third quarter of 2023, Edison Research […]

Top 25 UK Podcasts for Q1 2024

19/06/2024

The Top 25 UK podcasts for Q1 2024 chart according to Edison Podcast Metrics has been published by Edison Research. Edison Podcast Metrics UK, the only podcast measurement service that measures the relative audience size and demographics of all podcasts and podcast networks in the UK. The Edison Podcast Metrics Top 25 UK Podcasts of Q1 2024 list is derived from data collected continuously during the first quarter of 2024, interviewing podcast consumers ages 15 and […]