US listeners start their audio day later during COVID-19
News

US listeners start their audio day later during COVID-19

US listeners start their audio day later during the COVID-19 pandemic swapping Drivetime for Hometime listening. These findings are from Share of Ear Q2 reports from Edison Research and represent the results of interviews conducted mid-May 2020. New data from the study, conducted during the period of COVID-19 disruptions, shows that people in the US age 13 and older began listening to audio a full 75 minutes later on average, as compared to before the disruptions. The Share of Ear study, which requires respondents to keep […]