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90% of US adults believe enhanced audio quality is a ‘must have’
90% of US adults believe enhanced audio quality is a ‘must have’ according to a recent survey commissioned by Dolby Laboratories into music listening behaviour. The survey of 2,000 adults in the US was commissioned by Dolby between 10-12 November 2021 and found that when choosing a music streaming plan, music fans prioritize quality above all – especially Gen Z. This insight coincides with broader industry trends around the increase among streaming services that offer subscribers enhanced audio through spatial […]