New survey highlights why music fans love streaming
A new survey highlights why music fans love streaming and concludes that its ability to customize and personalize an unlimited catalogue leads to more engagement and exploration. The Streaming Forward: 2023 Fan Engagement Report published by the Digital Media Association (DiMA) is based on a survey of US music fans (2,000 music streamers and 1,000 non-streamers) and reveals new insight into the power of streaming for the music industry and fans alike. Key findings The […]