Daypart

YouTube gets the most US listeners in the evening whilst midday is the peak time for podcast listening according to a recent blog post by Edison Research. They show which dayparts have the most minutes of listening from each audio platform. In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired. Edison Research’s Share of Ear dataset collects listening data of US consumers […]