Culture Next

Generational differences amongst Spotify listeners are the topic of a study by the streamer into how Millennials and Gen Zs view digital audio. Every year it commissions a report called Culture Next, Spotify Advertising’s annual study into the listening habits and preferences of Millennials and Gen Zs, aged 15-25 and 26-40, respectively. This year, it found that Gen Z and millennial creators and listeners are as obsessed with digital audio. And while these generations’ differences […]