Black Listeners

36% of Black Americans are monthly podcast listeners and 59% said they would listen to more podcasts if they had black hosts. These findings are part of The Black Podcast Listener Report 2021 from Edison Research in partnership with  SXM Media and Mindshare based on a survey of over 2,500 Black Americans age 18+. Key findings from the report 36% of Black Americans now listen to podcasts monthly, which is equal to 12 million Black adults listening to podcasts […]