ASMR

63% of Deezer users listen to ASMR content and 18% of these on a daily basis according to a global survey of 12,000 people commissioned by the streamer. The study explores how a wide range of factors including age, gender and nationality can influence ASMR listening. ASMR (Autonomous Sensory Meridian Response) is the tingly sensory reaction that some people experience when listening to gentle voices and subtle sounds. Nigel Harding, Deezer’s VP of Global Artist Marketing […]