Who is winning the Spotify v Apple Music wars?
When Apple launched Apple Music in June 2015, many people confidently predicted that the David and Goliath struggle between Apple and Spotify would favour Apple with its colossal financial and marketing power combined with an installed base of hundreds of millions of iOS devices. Against all expectations Spotify has not only managed to keep ahead of Apple Music but the gap between the two streaming services has gradually widened from 20 million when Apple Music […]