Today’s Top Hits, Spotify’s biggest playlist hits 25 million followers and has been streamed more than 20 billion times according to a recent blog posting. If Today’s Top Hits was an artist, it would be the third most streamed of all time (after Drake and Ed Sheeran). Over 70 featured artists have received 100+ million plays
Since 2014, Spotify’s team of curators have analysed its streaming data, as well as music culture and trends, to populate the playlist and each weekly playlist features updated songs from artists around the world. Today’s Top Hits spans a variety of genres from pop and Latin, to hip-hop and indie giving listeners an opportunity to enjoy the music they already know and love, while also discovering new tracks.
According to Spotify, ‘Today’s Top Hits not only reflects the music culture of the zeitgeist, but also shapes it.’ The playlist has helped kickstart the careers of many artists, including: Arizona Zervas, Tones and I, and Ant Saunders, whose respective singles “Roxanne,” “Dance Monkey,” and “Yellow Hearts,” have been some of the most recent staples. In addition to being a platform of discovery for emerging talent, Today’s Top Hits has also amplified songs by established artists such as Post Malone, Selena Gomez, Khalid, Halsey, The Chainsmokers, and Camila Cabello.
