Spotify tests podcast Polls feature which lets podcasters communicate with their listeners and ask their audience questions within the app. Both the host and listeners will be able to see the responses in real time, opening up an entirely new way for creators and listeners to interact.
Through Polls, listeners can share feedback and opinions as requested by the show’s hosts, who can use that information to better connect with their fans in future episodes, whether it’s discovering what topics listeners want more of, or learning about the type of guests they love to hear from. You can find the poll at the bottom of the episode page for any podcasts where the feature is activated, or on the episode’s Now Playing page.
Spotify stress that responding to a Poll is completely optional and your answer remains anonymous. If you participate, you’ll be able to see how your response stacks up to other respondents. During the testing phase, this feature will be available on select podcasts for 90% of users across all markets on iOS and Android devices.
The streamer will be rolling Polls out on a number of episodes of Spotify Originals and Exclusives, like The Rewatchables, Incredible Feats with Dan Cummins, Crime Countdown etc.
