Spotify takes you behind the scenes with a new miniseries of podcasts showing how its product strategy has been developed over the past decade. In the podcasts Spotify’s Chief R&D Officer, Gustav Söderström, will bring listeners these insider stories of product strategy and development at Spotify as told by the people who built it. Spotify: A Product Story will contain previously untold stories filled with colourful characters, product challenges and successes, and many lessons learned.
“In this podcast, for the first time, we’ll pull back the curtain on some never-before-heard stories of Spotify’s product journey,” explains Gustav in the series trailer. The miniseries will include “the secrets and strategies behind our biggest product launches and pivots—from the very first desktop app, built in a small apartment in Stockholm, to the brand-new audio formats we’re exploring right now.”
Over the course of the series, Gustav will delve into the art and science of product strategy and development alongside special guests from the music, business, and tech industries from Lars Ulrich to Mary Meeker to Matthew Ball to Sean Parker. He’ll also interview the current and previous Spotifiers deeply involved in Spotify’s journey, including Daniel Ek, Dawn Ostroff, Sten Garmark and Oskar Stål. These conversations will give an inside glimpse into topics like Spotify’s commitment to problem solving and improving the user experience.
Spotify: A Product Story trailer and prologue, “The most epic battle in the music history,” and the first episode, “How do you steal from a pirate?” are available now and can be heard here.
