Spotify subscribers hit 124 million

Monthly Active Users increase 31% to 271 million

08/02/2020
Spotify subscribers hit 124 million
Spotify subscribers hit 124 million

Spotify subscribers hit 124 million, a 29% increase year on year, according to its recently released Q4 2019 financial results. Monthly Active Users (MAU) increased 31% to 271 million. But despite a 24% increase in revenue of €1,855 million in the quarter, the streamer reported a €77 million loss.

Exponential growth in podcast hours streamed (up approximately 200% year on year) is driving increased overall engagement and retention of subscribers. Podcast highlights through the year include:

  • 700k podcast titles on platform
  • ~200% growth year on year in podcast consumption hours
  • Introduced Spotify podcast ads powered by streaming ad insertion (SAI)
  • Launched Your Daily Podcasts in several priority podcast markets

New innovations launched in the last quarter of 2019 included Sponsored Recommendations. Sponsored new release recommendation is targeted to both Ad-Supported and Premium listeners on mobile and is a personalized reminder for users to stream an album that Spotify believe they’ll like. Spotify also acquired Soundtrap and Soundbetter in the last quarter with Soundtrap doubling its paying subscriber base in that period.

Spotify in 2019

Investing in podcasting

Launched in India

  • Spotify is now in 79 markets around the world

Grew to more than a quarter billion Monthly active users

User Experience Innovation

Connecting Creators and their fans

  • Annual Spotify Wrapped experience included first ever My Decade Wrapped with 60M+ users engaging and 6.5Bn streams of Year/Decade Top Songs Playlist
  • 500K+ artists and creators sing Spotify for Artists monthly
  • Empowered creator community through programmes including Equalizer, Sound Up accelerator programme

Spotify’s forecast for 2020

  • Total MAUs: 328-348 million
  • Total Premium Subscribers: 143-153 million
  • Total Revenue: €8.08-€8.48 billion
  • Operating Loss: €150-€250 million

Recent articles of interest

  Spotify creates playlists for pets

  Spotify’s biggest playlist hits 25 million followers

  US Spotify users can play podcasts through Alexa

  Spotify launches Anime Hub

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SOURCE: MIDiA Research - Global music revenues and market shares, 2018
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