Spotify releases new music for playlist consideration feature to give artists, labels and teams an easy way to submit unreleased music directly to Spotify’s editorial team for playlist consideration. Released in beta, the feature is part of Spotify for Artists and Spotify Analytics designed to make it easier for artists and labels to share unreleased music with Spotify’s editors so they can create better playlists and artists have a better shot at landing on one.
Artists, labels, managers or part of an artist’s team, can try out this feature by simply logging in to their Spotify for Artists account or, if you work at a label, login to Spotify Analytics. There will be the option of selecting one unreleased song for playlist consideration and submitting it to the editorial team.
In a blog post Spotify explained, ‘It’s important to give us as much information about the track as possible — genre, mood, and other data points all help us make decisions about where it may fit. You can note the instruments on it, whether it’s a cover, and the cultures you or the song belong to. The data you share will be complemented by what we already know about you — what else your fans listen to, what other playlists you’ve appeared on, etc.’
‘Editors will be searching through submissions based on the information you share to find unreleased music to consider for their playlists. The song and all the info you add about it will also impact our personalized recommendations’, said the company.
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Spotify emphasised that ‘no one can pay to be added to one of Spotify’s editorial playlists. Our editors pick tracks with listeners in mind. They make these decisions using data about what’s resonating most with their community of listeners.’
Spotify has more than 75,000 artists featured on editorial playlists each week, and another 150,000 on Discover Weekly and sees this a first step in enhancing music discovery and creating better playlists for its listeners.
