Spotify launches in Russia together with 12 other European countries bringing the total number countries the streamer is in to 92. Listeners in Albania, Belarus, Bosnia and Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro, North Macedonia, Russia, Serbia, Slovenia, and Ukraine can receive Spotify’s full experience of 50 million tracks, 4 billion playlists, and localised music personalization features.
Expansion in Europe comes as consumers in the region embrace streaming. Russia in particular is one of the world’s top 20 largest streaming with potentially 250 million users.
Newly introduced features
- 200 new playlists featuring artists from across the region that are available to fans around the world.
- Additional capacity for billions of creator- and fan-built playlists to be added to the mix so listeners can find a playlist for any mood or moment.
- The Spotify for Artists platform will also be available in these countries.
- Spotify Free will be available in all 13 countries.
- Spotify Premium, Premium Family, Duo and Premium for Students will be available in all countries.
New features for Russia
- According to the International Federation of Phonographic Industry (IFPI), Russia is the 17th-biggest streaming market in the world and on pace to be the 10th-biggest streaming market by 2030.
- 100 playlists across some of the most popular genres have been curated and will be regularly updated by Russian-music experts including Hot Hits Russia, New Music Friday Russia, This Is in Russian, and Fully Fresh.
- Genre playlists like Hip-Hop Cannon, Pop Non-Stop, Rock Today, Solaris, Indie Squad will feature local and global artists across many styles.
- Russian artist playlists like This Is Face, This Is GONE.Fludd, This Is Little Big, This Is Nina Kraviz, This Is Rauf & Faik, This Is Noize MC, This Is Макс Барских, This Is Клава Кока, This Is Тима Белорусских, This Is Шарлот, This Is СБПЧ, and many more.
- Thematic playlists for every mood, including Light Breath, You Sing Magnificently, Russian Millennium, Disney Hits, This Is Definitely Love, Hygge, Swap Party, Life is Beautiful, Calm Night, It’s Complicated.
- Spotify’s music recommendation engine now supports local languages so that listeners can enjoy personalized discovery features such as Daily Mix, Release Radar, and Discover Weekly.
- Instagram users will be able to activate the Instagram music stories feature, which allows listeners to share track artists, albums, and playlists in their Stories.
Listeners from around the world can now tune in to playlists like Hot Hits Russia.
