Spotify introduces new personalised playlists featuring artists, genres, and decades you listen to often in a new family of personalised playlists – Spotify Mixes. Spotify Mixes were inspired by Daily Mix, our most popular personalized playlist among users. During the recent virtual event, Stream On, Spotify announced that they would be evolving and expanding their Daily Mix family by adding more playlists that are increasingly personalized to users and that evolve over time so you have more recommendations to choose from based on your moods and interests.
Gustav Söderström, Spotify’s Chief R&D Officer, said “There isn’t just one Spotify experience. There are actually more like 345 million different Spotify experiences – one for each listener. Every day, half a trillion events – whether they are searches, listens, likes, or countless other actions – take place on Spotify, powering and guiding our machine learning system. This gives us the ability to drive discovery in a way that audio has never seen before.”
The three new mix categories are artist mix, genre mix, and decade mix, all of which are based on your listening history. Here’s how it works:
- Each mix is created with the listener at the core, based on your listening habits and the artists, genres, and decades you listen to most. They’re rooted in familiarity, meaning that you won’t just hear your favourite artists, but your favourite songs from those artists.
- Then, Spotify will add in songs they think you’ll love, meaning they’ll be filled with the music you have on repeat alongside some fresh picks. So whether you want to jam out to a specific artist or hear more music from another decade, there’s a mix just for you.
- Finally, each mix updates frequently, so the possibilities are endless and there’s always something new to discover. They’re designed to grow with you over time, so they’ll take your listening into account to help you discover and dive deeper into your new favourite artist, genre, or decade.
This feature is rolling out to Free and Premium users globally and can be found here. To hear more about how Spotify uses machine learning go to the latest episode of Spotify: A Product Story.
