Spotify has launched its Spotify for Podcasters platform which at its heart is a discovery and analytics dashboard. The new platform which has come out of beta is built to empower the podcasting community allowing it to continue innovating and sharing their work with the world.
On the platform a user can both submit a show to Spotify and dive deep into engagement and demographic data for their podcast, tracking things like average listening times, episode streams, and total listeners. With so many podcasts available it is more important than ever that podcasters have the data needed to help understand and grow their audience.
Podcast data is updated daily. When you add new podcasts or episodes to Spotify, their data will show up one day later.
According to Spotify it has doubled its podcast audience since the start of 2019. The streamer has positioned itself to become both the premier producer of podcasts and the leading platform for podcast creators starting with the purchase of Gimlet at the beginning of the year.
Spotify have produced a video introduction to Spotify for Podcasters.
How to add a podcast
- Click Add your podcast.
- Paste in the link to your podcast’s RSS feed.
- We’ll now send a verification email to the address in your RSS feed. Copy the 8-digit code from that email and paste in the submit form.
- Add podcast info like the category, language, and country.
- Review the details and submit.
How to claim a podcast
- Click Add your podcast.
- Paste in the link to your podcast’s RSS feed.
- We’ll now send a verification email to the address in your RSS feed. Copy the 8-digit code from that email and paste in the submit form.
Spotify has recently bought several Podcasting companies; Anchor which is a podcast creation, hosting and distribution service; Soundtrap which is an audio editing suite which enables you to record and edit a podcast with a studio of online creation tools – including an interactive transcript feature for fast audio editing; Gimlet Media – an independent media producer; and Parcast – a true crime podcaster maker. Spotify announced that it would be spending between $400m and $550m on ‘podcasting’ acquisitions this year and industry experts estimate it still have $100m left for further purchases.
To find out more Spotify for Podcasters go here.
