Spotify creates an all year round ‘Wrapped’ experience containing shareable personalised playlists in an in-app feature it has branded Only You.
Only You features
- Your Audio Birth Chart: It’s a musical meeting of cosmic proportions. Your Sun sign details the artist you listened to most over the last six months. Your Moon sign demonstrates an artist you listen to that best shows your emotional or vulnerable side. Your Rising sign brings it all together with an artist you’ve recently connected with.
- Your Dream Dinner Party: Choose the three artists you’d invite to the dinner party of your dreams. Once you select the trio, Spotify will create a personalized Spotify Mix for each artist to set the mood of the meal.
- Your Artist Pairs: This experience demonstrates unique audio pairings that you’ve listened to recently that show your range of listening interests.
- Your Song Year: When is the music you listen to from? This part of the experience shows how you’ve musically travelled through different time periods with music.
- Your Time of Day: Early bird or night owl, discover the music and podcast content you listen to at certain times, whether early in the morning or late at night.
- Your Genres/Topics: The combination of music and podcast genres that sets your listening apart.
Once you walk through the entire experience, you’ll receive new personalized playlists that are part of the Only You journey. You can find them even after the campaign is over in the Only You hub. You can also click through share cards to see what your favourite artists’ fans are listening to, when, and where.
Share your listening with Blend
Music is powerful in bringing people together and Spotify are rolling out a beta feature called Blend which is a new way for two friends to merge their musical tastes into one curated playlist made just for them, making it even easier for users to connect, discover, and share the music they love with one another.
Blend will be updated daily. Simply invite a friend to blend with, as long as they have a Spotify Free or Premium plan, and Blend grow with each user over time based on how their listening changes.
How to Blend with a friend
- Tap ‘Create Blend’ in the Made For You hub on mobile.
- Then, tap ‘Invite’ to select a friend to blend with by sharing a single-use invitation via messages or email. (For each friend you want to blend with, you will need to generate a new invitation.)
- Once your friend accepts the invite and joins Blend, Spotify will generate a custom track list for the two of you filled with songs you already love and recommendations combining your listening preferences and tastes.
- Plus, it’s easy to identify how each friend has influenced the track choice. Simply check the profile icons next to the track.
Blend is a mobile-only experience on both iOS and Android available globally and more features are promised ‘soon’.
