Spotify brings AI DJ to Spanish speaking subscribers in Spain and most Latin American countries. (Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela).
DJ is a personalized AI guide that knows your musical tastes so well it can choose what to play for you. It combines a curated line-up of songs with an AI-powered voice that provides commentary about those recommendations. This is all created through the powerful combination of Spotify’s personalization technology, generative AI in the hands of our expert music editors, and a real and relatable AI voice.
Since the debut of the AI DJ, Spotify has learned the importance of context for its users. When listeners hear commentary alongside personal music recommendations, they’re more likely to listen to a song they may have otherwise skipped. The median DJ listener spends more time listening to DJ than listeners of any other recommended set.
Originally launched in in English using the voice of Xavier Jernigan, Spotify’s Head of Cultural Partnerships, the Spanish version will use the voice of Spotify’s Senior Music Editor, Olivia “Livi” Quiroz Roa. In her day job based in Mexico City, Livi curates popular playlists for Spotify and has played an instrumental role in the launch of their EQUAL program in Mexico.
How to get started with DJ in Spanish
- Head to the Search tab on Spotify.
- Search “DJ.”
- Press play and let your personalized DJ do the rest.
- To switch languages, simply tap the three-dot menu within the DJ card and choose between English or Spanish.
