Spotify acquires SoundBetter, a leading music and audio production and collaboration marketplace helping creators worldwide connect and hire top audio professionals, for an undisclosed sum.
Beckwith Kloss, VP Product, Creator at Spotify, said, “As we build out our tools for creators, we want to give them the resources they need to thrive. SoundBetter has the same vision. We’re excited that creators can generate income through SoundBetter, as well as benefit from its network of top professionals – from instrumentalists to songwriters to producers – as they perfect their tracks.”
SoundBetter taps into the growing market of audio professionals looking to create better sounding content and searching for partners to advance their work. Since its founding in 2012, SoundBetter has helped tens of thousands of music professionals buy and offer services across the globe. It has a community of more than 180,000 artists registered on its network spanning 176 countries and 14,000 cities worldwide.
Spotify is continuing to invest in developing tools to help creators create, connect and grow their audience, and have an opportunity to live off their work. SoundBetter will join Spotify for Artists providing valuable services like insights, profile management and promotion tools to the more than 400,000 artists and their teams using the platform today. This acquisition will give the artists and their teams on Spotify for Artists the chance to discover SoundBetter – as a way to find collaborators, produce great music or generate additional income.
With its transparency, verified reviews, trust, top-tier talent and growing customer base, SoundBetter has become the defacto LinkedIn for music professionals.
