South African audio consumption is up 56% in two years according to the Infinite Dial 2022 South Africa from Edison Research. The report was commissioned by the National Association of Broadcasters South Africa (NAB), sponsored by Triton Digital, and produced in association with The Broadcast Research Council of South Africa (BRC). The study was conducted in November and December 2021 and surveyed a representative sample of 1500 adults aged 15+ who live in the eight largest metropolitan cities in South Africa about their listening habits.
Key finding from the report
- Monthly online audio consumption in South Africa has increased 56% over the last two years and the use of online audio has grown from 39% in 2019 to 61% now.
- Monthly podcast listening increased from 10% of the major metropolitan commercial population in 2019 to 26% in the current survey.
- Even as consumption of online audio and podcasts continues to grow, listening to radio remains strong. 69% of the population are weekly radio listeners, consistent with 68% from a prior survey in 2019. Traditional radio ownership is still very high as 94% of the respondents own at least one radio. Radio listening at home has also expanded to non-radio devices as 64% of reported listening to radio at home on a non-radio device – an increase from 44% in the prior survey.
- 90% of the major metro population age 15+ own a smartphone
- 32% of the major metro population age 15+ own a smart speaker
- 80% of the major metro population age 15+ who have driven or ridden in a car in the last month currently use AM/FM radio in-car
- Weekly podcast listeners consume an average of four episodes per week
The full Infinite Dial 2022 South Africa report (62pp) is freely available here.
![Podcast listening in US grew 20% in 2022 with the weekly listening average increasing from 2.7 hours in 2021 to 3.8 hours in 2022 according to Triton Digital. Triton Digital’s U.S. Year-End Podcast Report provides key insights into the growing US podcast landscape over the course of 2022. Key findings from the U.S. Year-End Podcast Report Podcast listening continues to grow, with a 20% increase in downloads in 2022. The average listener downloaded more than one hour more of content per week in 2022, in comparison to the prior year. Both Apple Podcasts and Spotify are leaders in where podcasts are consumed. Spotify has more listeners, but Apple has more total downloads and downloads per listener. Mobile remains the key podcast listening device. Smart speaker podcast listening has declined, returning to pre-Covid levels. News, Comedy, and True Crime remain the largest podcast genres. Significant consumption of back catalogue episodes exists, although varying by genre. Amongst the facts contained in the report, it now takes an average weekly download of 490K to make the top 51-100 position in the Podcast Top 100 chart and over 3 million downloads to get into the top 25. On average there were 226 million podcast downloads in the US with NPR News Now being the number 1 most downloaded podcast of the year. Rachel Maddow Presents: Ultra was the top performing debut podcast of the year, launching in October with the highest number of downloads and listeners during a debut month. The report found that monthly podcast listeners are younger than the general population and are more likely to be male. They also tend to be more affluent, better educated and more diverse with 15% more Hispanic and 9% more Black/African American listeners than the general population. The complete 27-page report which is free can be obtained from Triton Digital here. Recent articles of interest [icon name="file-alt" style="solid" class="" unprefixed_class=""] US women want more female oriented podcasts [icon name="file-alt" style="solid" class="" unprefixed_class=""] Spotify reveals its 2022 Wrapped podcasts [icon name="file-alt" style="solid" class="" unprefixed_class=""] Podcast listening among US Latinos hits record high SOURCE: Triton Digital - Podcast listening in US grew 20% in 2022.](https://k4p2f2g6.delivery.rocketcdn.me/wp-content/uploads/2023/01/Podcast-listening-in-US-grew-20-in-2022-feat-326x245.webp)
